Responsibility for the Sierra design was handled by vice president for design Uwe Bahnsen and chief stylist Patrick le Quément. The Probe III design study unveiled at the 1981 Frankfurt Motor Show indicated the direction Ford would take with the Sierra. Due to financial restrictions the decision was made to keep the front-engine, rear-wheel-drive layout of its predecessor and pursue improved fuel economy through advanced aerodynamics. The Sierra was the successor to Ford of Europe's Cortina/ Taunus and was developed while Lutz was chairman of Ford's European operations.
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